What is the hottest product in the beverage category? Right now, according to a recent N.Y. Times article, the hottest drink category in the country is the “Energy Shot” category. You have seen them on the countertop of nearly every convenience store in the U.S. Energy shots are typically sold in 2 oz. – 4 oz. containers and contain the caffeine equivalent of 12 oz. to 16 oz. ready-to-drink energy drinks. Market research experts Consumer Edge Research anticipate energy shots generating over $700 million in retail sales in 2009, more than double the $370 million in retail sales last year.

Power Brands can develop your custom energy shot from concept to shelf: custom formulation, graphic design development, branding, package consultation, contract manufacturing assessment, point of sale material, sales strategy or, if you need to raise capital, a professionally written business plan specific to your product.

Call Power Brands now toll free at (800) 730-9445 or simply send us a message using the link below.

To learn more about how you can start your own energy shot company contact Power Brands, Americas leading drink industry consulting and management company.

Toll Free (800) 730-9445 or visit our corporate web site: www.powerbrands.us